Staying focused is one of the hardest things to do, but our mantra is to make sure we do keep on focus. So important otherwise use lose track of what you are doing and what needs to be done.
Everyone gets stuck in the moment, it happens. ❤️
Did you know that Quartz is the most popular countertop right now? Not to be confused with Quartzite which is a natural quarried stone, similar to granite and less precious than marble, it doesn’t stain or etch easily like Carrara. Quartz, like this beauty shown here ⬆️, is an engineered stone, also sold in slabs. It is pretty darn indestructible so people who “play hard” like it a lot. Think vacation homes, people with young families, red wine drinkers 🍷 , etc. It’s color and veining is planned, so what you see is what you get. I like it (for many reasons) but namely because each color slab produced by a specific manufacturer is identical, so it’s very predictable to select, unlike when you shop for natural stone and their colors can be very different lot to lot. For remote design projects, like several we are contracted with this year, it can reduce some of the stone selection stress. If you asked me which I prefer, I’ll almost always default to a natural stone (I just love the organic differences each has, like picking a diamond). But, I TOTALLY love when I welcome a new idea, or introduce a different material in a project and then feel the joy and delight it is to bring it all home ❤️ Design: Georgia Zikas Design
I was a guest on the Beards, Booze, & Bacon podcast for @themanualguide Check out the link in my profile to hear my interview with Chase and Greg where I give my 2019 home decor trend predictions and share tips to help guys update and declutter their homes for the new year!
Okay so there's a dramatic difference between the first thumbnails and this one but you get the general idea. Hopefully ;)
There are several stages to refine and develop before the client gets to this refinement and it also depends whether the designer is a perfectionist or not too. So you have to make sure you get the right designer for yourself. There's logos and there's logos. There's the ones that look like a dog's dinner and there's those that you wished you hired the right designer for in the first place and then there's those you are glad you spent the extra money to have the logo that compliments your business 100%. This image here shows you into the final stages and from these the designer usually shows the client 2-3 to choose from.
Don't forget that there are some logo designers that charge exorbitant prices, I mean $17,000 + for a logo, but we don't charge anywhere near those prices, these are usually large agencies with high overheads.
Please don't do what so many people do and that is get your friends or family to do it because they like drawing. We've seen this many times and it usually doesn't look professional, it looks like a family member did it.
I remember seeing a logo designed by a man that had a great business concept and it was let down by his logo. It was designed by him and it looked very 1980s. He was so convinced it was great and you couldn't convince him otherwise. Remember, your car represents who you are, you like a nice car right, so why not have a great logo too?!
It is your identity and promotes who you are. Imagine if Nike had a poor logo design? Nike wouldn't be Nike then would it? Good logos usually have memorable designs that you only need to glance at quickly and you can remember it... Part 3 next post..... 👀😃
LOGO DESIGN Part 1
Developing a logo goes through many processes.
Logos aren't an overnight job, it takes time to resolve & refine a logo that is memorable, attractive and easy for people to remember...and the initial research.
The next post will show you more refinement stages.